The first thing they choose on their own

Around six months, most babies pick something. A blanket, a corner of fabric, one particular toy. They hold it while they fall asleep, they look for it when you leave the room, and they don't accept substitutes.

That's not a habit to break. Pediatricians call it a transitional object, and it's how a baby learns to feel safe without you standing right there.

A lovey is made for that job. Thirteen inches square, light enough for a newborn to hold, dimple-dot minky on one side for little fingers and smooth minky on the other for a cheek. Fully embroidered face, so there's nothing to work loose.

Keep the crib bare for the first twelve months, following AAP guidance. Loveys are for supervised comfort and play until then.

Meet the loveys →

Add their name. Make it theirs.

Every piece can be embroidered with your baby's name or a special date — turning a simple gift into a keepsake they'll have long after the newborn days are gone.

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Baby Rattle

No batteries. No lights. No sound effects.

A rattle should be quiet enough that a baby notices it.

Ours are six inches of minky around a soft ring, with a gentle sound inside — the kind a baby has to shake on purpose to hear. Nothing flashes. Nothing plays a song.

What's left is what actually does the work: something soft to grip, a texture to notice, a sound they caused. Faces are embroidered, never plastic eyes or beads. Every seam is double-stitched.

Shop rattles →

Perfect for your baby and creating lasting memories.


Approx. 8 in / 20 cm tall

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What you see is what arrives.

If your piece doesn't look like the photos, or a seam isn't right, tell us within 30 days and we'll remake it or refund you — personalized included. Typed the name wrong? Tell us within 24 hours and we'll fix it before we stitch, free. See our full guarantee →